Conventions of the main image

Shot Types
. The most popular shot type for the main image is a medium close up or a mid shot.

Angles
. The angle of the main images tend to be eye level.

Lighting 
. High key lighting is used a lot for main images as they seem to stand out more and are happy so therefore more appealing to reader.

Pose/Posture
. The models use mode of address (make eye contact)
. They don't tend to to smile on the front covers
. Shoulders and above or above the waist

Costumes 
. Boys tend to wear smarter looking clothes that fit well
. Woman wear clothes that are stylish so that female viewer will want to buy the clothes
. Women tend to wear less clothing that show off their body more than male models

Colours
. Costumes and background don't clash
. Harsh & obnoxious colours aren't used

Bands
. When bands are the main image the postures, shot types and angles change a bit
- Shot types:
. Medium long shot as there is more than one person in the shot
. High angles
. Hand gestures, stand to form a triangle - the camera at the tip